Valentines day. A hallmark holiday?

I really don't like Valentines day. I think it is a "woman's" holiday. Hallmark makes so much money on this holiday, and it has really no meaning. They choose one day to symbolize "love". Love shouldn't have a certain day, love should celebrated everyday, but not through cards and chocolates, but through emotions and feelings. I personally do not celebrate Valentines day, and my fiance doesn't either.